Although Sneaker culture since the 1980s has been in the United States and Japan and other places popular, but it is truly enter China since 1997 , and Jordan shoes for the same reason . " Like Jordan shoes man 1997 must be the memory of a very special year , because in that year, Jordan's signature shoe with great fanfare in the mainland officially sold a large number of mainland people of Jordan shoes collection mostly from 1997 Jordan 12 generations beginning . " Cheng said , it is in this year, Cheng has his first pair of Jordan shoes : AJ12.
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Prior to 1997 older Jordan shoes because at that time the market circulation, only a handful of people able to buy Jordan 's old shoes. Yu Guo is one of a handful of people in this . Beijing Yu Guo is one of the oldest shoe store sub new boss , 1990 in the East Fourth Street North Yu Guo Qing Dynasty when an old building upstairs opened his new shoe Asia . Because of the unique purchase channels, always able to get some of the domestic large shopping malls can not buy shoes, Asian become Beijing Sneaker circle of new high profile one shop .
Young 40 somethings Yu Guo is China 's first batch of one of Jordan shoes collectors , he also witnessed the Jordan shoe culture spread in China . Yu Guo collection is the first pair of Jordan shoes Jordan generation , but somewhat cock taste. When the U.S. film " breakdancing " is staged in China , Yu Guo noted that the movie American guy wearing those shoes are very beautiful, so he sprouted the idea to buy a pair . He saw in the store Jordan 1 generation . "But at that time did not know if this is double what shoes , do not know Jordan , is that these shoes worn with jeans very handsome ." Yu Guo said. So, although shops only a smaller size than the size of his shoes , Yu Guo did not hesitate to buy it. " Dressed to go dancing that night , back rear are swollen , but the mood is still very good ." Yu Guo said.
1990 , NBA TV began to enter China , many young people are beginning to discover the domestic basketball can be so exciting. "When I saw Michael Jordan dunk shot , I was just stunned , domestic players just shot, and this person can fly air dunk ." Yu Guo recalls.
Since Guoyu Meng gave birth to the idea of Jordan shoes collection . So far he has had more than 200 pairs of Jordan shoes. 2004 Jordan 's visit to China , Yu Guo honor his own collection of a pair of " Zhendian treasure" rendered to Jordan in front of their size that is a pair of Jordan AJ13 -generation white black and red shoes , above all of the 1996-97 season the Bulls coach and player signature. Jordan saw , they were very surprised , Kazakhstan with waistline with these shoes for several laps . " Finally, it was the price of 80,000 yuan to buy , I say sell ." Yu Guo said.
At the time, the same as Yu Guo shoes collection conscious or unconscious few people . "The real sneakers culture since 2000 , with China 's economy is linked ." Yu Guo said. 1980s and 1990s , China 's prevailing wage is also only a few dozen dollars on the hundred dollars, but the price has been very high shoes . From the mid-1990s , it has been very expensive shoes, such as Nike blue spray priced at 1,800 yuan , although it was sold out , but buying groups is limited.
" After 2000, the Chinese people 's income level compared to that era has been greatly improved , but the shoes and the price has not changed much , so there are a number of consumers , and its main mostly high school and college students ." Yu Guo said. According to professional shoes magazine " size " the editorial said Li Zheng , Beijing alone there are now no fewer than 30,000 of the Sneaker enthusiasts . To be sure , most of them are a fan of Jordan shoes .
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